Resume
Work Experience
McLaren Automotive - BI/Data Scientist & Project Coordinator
2024 - Present
Tesla Motors - Senior Support Analyst/Advisor
2024 - 2025
London Overground Train Services (Carlisle Support Services) - Customer Service Team Lead
2020 - 2022
Independent Consultant - Data Scientist & BI Developer
2017 - Date
United Bank for Africa – Business Insight Analyst
2013 - 2017
-
Designed and deployed machine learning models in Python/Databricks for predictive maintenance and aftersales demand forecasting, boosting forecast accuracy by 35% and reducing emergency repairs by 40%.
-
Built production-grade Azure Data Factory pipelines to ingest telematics, warranty, and customer feedback data into a centralised, governed data lake, halving manual ETL effort.
-
Developed interactive Power BI dashboards with scenario-analysis capabilities for operational decision-making across service centres.
-
Implemented MLflow tracking for model version control and automated deployment through GitHub Actions and Docker-based containers in Azure.
-
Automated root-cause analysis by parsing vehicle logs with Python, templated dashboards for support KPIs, and statistical summaries—reducing average ticket resolution time by 60%
-
Proactive Telematics Monitoring & Alerting. Utilized remote diagnostics and telematics data to detect anomalies in battery health, thermal management, and firmware behaviour, preventing over 300 potential on-road failures through timely customer interventions and software patching
-
Cross-Functional Collaboration with R&D & Aftersales. Acted as a key liaison between frontline support and engineering, translating recurring field issues into actionable feedback—contributing to two major firmware releases and multiple UX enhancements based on customer pain points
-
Team Leadership & Mentorship. Directed and mentored a team of support advisors, developing and delivering training programs on consumer finance application processes across both B2B and B2C segments, significantly enhancing overall sales performance and customer engagement.
-
Delivered interactive Power BI reports that visualized customer journey metrics and financial-application KPIs, driving a culture of evidence-based service improvements.
-
Process Optimization. Utilized data-driven insights to streamline customer service operations, which resulted in improved response times and elevated satisfaction metrics.
-
Stakeholder Communication. Collaborated extensively with cross-departmental teams to ensure that service enhancements and BI updates aligned with strategic business goals.
-
Designed and deployed machine learning models (Python, scikit-learn, pandas) to forecast sales, optimise inventory, and identify high-value customer segments for SME clients—resulting in up to 20% improvement in sales conversion rates.
-
Built SQL-based data pipelines to consolidate transactional, CRM, and web analytics data, reducing manual data preparation time by 70%.
-
Delivered automated, interactive dashboards in Power BI and Tableau, enabling real-time performance monitoring and reducing reporting lag from days to minutes.
-
Applied predictive analytics to marketing datasets, creating ROI attribution models that improved campaign efficiency by 15% and informed targeted ad spend strategies.
-
Implemented data governance best practices and documentation standards, ensuring scalability and compliance with GDPR for all client analytics environments.
-
Conducted A/B testing and statistical analysis to validate product pricing and promotional strategies, increasing average order value by 12%.
-
Trained client teams on SQL, Python for Data Science, and BI visualisation tools, improving in-house analytics capabilities and reducing dependency on external contractors.
-
Customer Segmentation & Campaign Optimization: Leveraged SQL and Excel to analyze customer data, segmenting high-value demographics and refining marketing strategies. Automated reporting dashboards in Excel reduced manual analysis time by 30%, directly contributing to a 10% increase in marketing campaign ROI.
-
Scalable Reporting Systems: Designed SQL-driven data models and Excel-based reporting frameworks to streamline transactional data analysis. These tools enabled real-time insights into customer acquisition trends, reducing operational costs by 5% while improving decision-making accuracy.
-
Cross-Department Collaboration: Partnered with marketing and finance teams to translate raw data into actionable insights using advanced Excel functions (e.g., Power Query, PivotTables) aligning analytics with business objectives.
Education
2024
Loughborough University | Master’s Degree
Artificial intelligence & data analytics
2025
Udacity | Machine learning
Machine Learning with Pytorch
machine Learning with TensorFlow
Deep Learning
2025
Udacity | AWS NanoDegree
AWS Machine Learning Nanodegree
2024
Microsoft | Azure AI Fundamentals
Azure AI FUndamentals
Skills
& Expertise
-
Machine Learning & Optimisation: Supervised/unsupervised learning, time-series forecasting, mixed-integer programming, heuristics, anomaly detection, clustering, regression.
-
Programming & Data Engineering: Pytorch, TensorFlow, Python, SQL, Azure Data Factory, AWS (S3, Lambda, Redshift), Databricks, PostgreSQL, Docker, Git, MLflow, DVC.
-
Model Deployment & Orchestration: CI/CD (GitHub Actions), orchestration (Airflow), model testing (unit/integration/E2E).
-
Analytics & Visualisation: Power BI, Seaborn, Matplotlib, Tableau.
-
Business Impact: Agile delivery, stakeholder engagement, operational efficiency, cost optimisation.